About Us
“Coming from a culture where learning and emotional struggles were often overlooked, I’ve seen how life-changing true understanding can be. My job is to listen closely, piece it together with care, and help families see the whole picture so we can move forward with clarity and compassion.”
-Dr. Sidra Ayoub
Meet Our Founder
Sidra S. Ayoub, PhD, NCSP
Dr. Sidra Ayoub holds a Ph.D. in School Psychology from The Ohio State University and is a Nationally Certified School Psychologist (NCSP) with over a decade of experience supporting children and adolescents. For the past seven years, she has worked in both urban and suburban school districts, where she conducted evaluations, led multidisciplinary team meetings, developed academic and behavioral interventions, and contributed to multi-tiered systems of support.
As the founder of PEECA Services LLC, Dr. Ayoub is dedicated to providing comprehensive, individualized psycho-educational evaluations. She approaches each case with exceptional thoroughness, addressing specific concerns and offering a holistic understanding of a child’s strengths and needs. Her assessments include diagnostic impressions across cognitive, academic, social-emotional, and behavioral domains, and she works closely with both parents and educators to deliver research-based recommendations for meaningful support at school and home.
Beyond her professional expertise, Dr. Ayoub is a mother of three—an experience that gives her a deep, personal insight into child development and family dynamics, enriching her ability to connect with and support the families she serves.
Our Vision
We envision a world where every child has access to the resources and support necessary to reach their full potential, achieving success in school and life.
Our Mission
Our mission is to provide comprehensive psychoeducational evaluations that identify each child’s unique strengths and needs, enabling them to thrive academically and personally.